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Will Misselbrook

Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer

  • Work
  • About
  • Awards
  • PRESS
  • EXPERIENCE

TD Ameritrade

Role: Global Head of Creative - WSJ

https://partners.wsj.com/tda-cmegroup/a-taste-of-the-futures/focus-on-the-futures/

Predicting the future is real. Thanks to the explosion of data and technology, we increasingly experience tomorrow today. It’s especially applicable in futures trading. 

This simple, entertaining, and interactive exploration of these themes draw on another field in which humans and machines work together to taste what’s next: the world of cutting-edge, experimental cuisine.

This three-episode video series, starring TV host, and former hedge fund trader Jamie McDonald explores just how people are telling the future today in food.  

Each episode shows how a collective brain of individuals at the knife’s edge, all now hyper-connected via Instagram, Twitter, etc., are constantly pushing and feeding off of one another to deliver truly transporting tastes and experiences.

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