Most recently, Chief Brand Officer and Chief Creative Officer for the LA Galaxy and AEG, he sat on the Executive Leadership Team and led a 40+ person department across brand, marketing, creative, content, digital, merchandise, gameday, and events. He drove the club's return to championship success, secured a sixth MLS Cup, and delivered its most profitable year in a decade with $25M+ in ticket sales and $34M+ in brand partnership revenue.

He founded Galaxy Studios, scaled digital engagement 350%, grew social following 400%, and launched Sounds of the Galaxy, a music platform that drove 9M+ new followers, 18M+ engagements, and was acquired for $1M.

Previously, the first Chief Creative Officer in NFL history with the Washington Commanders, he also served as Chief Marketing Officer, leading the league's most successful rebrand with 87B+ impressions, $628M+ in media value, and 65M+ launch-day views, while creating Washington Branded, the NFL's first in-house branded entertainment studio.

Earlier roles at Wieden+Kennedy, Saatchi & Saatchi, BBH New York, Coach, Condé Nast, and The Wall Street Journal generated $60M+ in new revenue and earned Cannes Lions, Clios, Webby Awards, and an Emmy.

Will Misselbrook is an award-winning Chief Brand Marketing and Chief Creative Officer with 20+ years shaping global brands across sports, media, fashion, and entertainment. Known for building world-class teams, leading historic rebrands, and turning brands into measurable revenue engines. Will creates brands that perform, commercially and culturally.