Will is Chief Brand & Content Officer at Platinum Equity, reporting directly to founder Tom Gores, Chairman and CEO of Platinum Equity, a global investment firm with more than $50 billion in assets under management and approximately 60 portfolio companies. Tom also owns the NBA's Detroit Pistons and holds a minority stake in the NFL's Los Angeles Chargers. Will leads Tom Gores' brand, creative, content and strategic development, with integration across the Platinum Equity portfolio.

Previously Chief Brand Officer and Chief Creative Officer for the LA Galaxy and AEG, helping lead the club to its sixth MLS Cup Championship in 2024 (its first since 2014) and highest-grossing year in more than a decade. Built and led a 40+ person studio, driving record brand engagement and audience growth, securing new brand partnerships, and founding Galaxy Studios, MLS's first team-led brand studio. Launched Sounds of the Galaxy, delivering millions of views, significant audience growth and incremental partnership revenue. Recognized with Clio Sports Awards and Sports Emmy Awards.

Before that, as the NFL's first Chief Creative Officer and Chief Marketing Officer for the Washington Commanders, Will led the league's most successful rebrand: 87B+ impressions, $628M+ in earned media value, and 65M+ launch-day views. He built a 65+ person organization and Washington Branded, the NFL's first fully integrated branded entertainment studio, growing partnership revenue 250% ($30M+ in new deals) and audiences 250% to 75M+ fans, earning 2x Clio Sports Awards, 3x Sports Emmy Awards, and 1x Cannes Lions Award.

Earlier, Will held senior roles as Global Head of Creative for The Wall Street Journal, Barron's Group, and Dow Jones Media Group; Head of Creative Content and Branded Entertainment for Condé Nast Group; and SVP, Global Creative Content Development for Coach, with earlier stints at Wieden+Kennedy, Saatchi & Saatchi, and BBH New York, earning additional Cannes Lions, Clios, Webbys, and Emmy Awards.

Award-winning Chief Brand Marketing and Chief Creative Officer with 20+ years of experience leading global

brands across all sectors, including sports, entertainment, media, and consumer. Architect of the NFL’s most

successful team rebrand and MLS Championship winner, consistently delivering 5x audience growth and record

brand transformation through integrated, multi-platform storytelling, and performance-led marketing.