Most recently, as Chief Brand Officer and Chief Creative Officer for the LA Galaxy and AEG, he served on the Executive Leadership Team and led a 40+ person organization across brand, marketing, creative, content, digital, retail and merchandise, game-day experience, and live events. During his tenure, the club returned to championship success, securing a sixth MLS Cup, and delivered its most profitable year in over a decade, driven by growth across ticket sales, retail, partnerships, and fan engagement.

He founded Galaxy Studios, the club’s in-house entertainment division, scaled digital engagement by 350%, grew social following more than 400%, and launched Sounds of the Galaxy—an industry-first music and live performance platform that generated 9M+ new followers, 50M+ engagements, and incremental partnership revenue.

Previously, as the first Chief Creative Officer in NFL history, he also served as Chief Marketing Officer for the Washington Commanders, leading the league’s most successful rebrand. The work generated 87B+ impressions, $628M+ in earned media value, and 65M+ launch-day views, while establishing Washington Branded, the NFL’s first fully integrated in-house branded entertainment studio.

Earlier roles at Wieden+Kennedy, Saatchi & Saatchi, BBH New York, Coach, Condé Nast, and The Wall Street Journal helped build global brands, drive meaningful revenue growth, and earn Cannes Lions, Clios, Webbys, and Emmy Awards.

Will Misselbrook is an award-winning Chief Brand Marketing and Chief Creative Officer with 20+ years shaping global brands across sports, media, fashion, and entertainment. Known for building world-class teams, leading historic rebrands, and turning brands into measurable revenue engines. Will creates brands that perform, commercially and culturally.