Polestar

Role: Global Head of Creative - WSJ

5-part documentary series.

Program: POLESTAR X WSJ

Polestar came to us with a challenge. How to market a new car without marketing it.

We needed to make this socially and culturally relevant. So the result? A five-part documentary series that explores the impact electric cars can have on both the environment and society. Exploring the themes of electrification, design, blockchain, sustainability, and performance.

The videos are hosted by a well-known and highly regarded actor, Oscar Isaac, and include interviews with Polestar and Volvo key decision-makers as well as a host of external experts.

The five videos shine a light on Polestar’s stories of progress—how the company’s culture and values, its innovation and expertise in technology and design are redefining automotive and encouraging change in consumer and corporate behavior.

Driving our strategy and execution at every turn are intelligence and insights—about our WSJ audience, Polestar’s business and products, the present and future of the automotive industry, and trends in business innovation, sustainability, and design.