Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Head of Creative Content
Client: Bjorn Borg
Strategic & Creative objective:
BBH to develop a fully integrated and big bang brand campaign supporting the SS12 launch. Fully integrated (optimally synced with products/packs) brand advertising material with campaign theme focus.
Content Creation:
Updated content to the current HTML ecommerce site, including banner ads, additional pages of featured content, film spots and animated video content.
In conjunction with the print we housed similar content across PR activation
in-store activation, visual merchandising and display materials
Snapshot stats:
Rise in traffic to the site by 62% after only 2 weeks of launch
Nationwide press and PR coverage
Increase in dwell time to the site by 38%