Google

Role: Head of Digital Content

Client: Google

Campaign: Web Is What You Make Of It

Content: TV spots, x4 short form video content, supporting digital advertising 

Everyone uses a web browser, but no one really cares which one they're using. To give people a reason to consider why their browser matters, we demonstrated how real people are using Google Chrome. 'The web is what you make of it' campaign kicked off with Google's first ever national TV media buy and extended online with banners, an interactive YouTube video, browser features in the Chrome Web Store, and a coordinated media moment featuring Lady Gaga on Saturday Night Live. By positioning Chrome as a catalyst for anybody to make the most of life, we showcased the power of the web in a human and inspiring way.

Campaign #2

Product: Chromebook

Brief: 

Create an online popup store that can be accessed through a number (x20) partner sites 

Content Creation: 

HTML5 and WebGL animation page site integration across x20 high traffic sites. Each unit built specifically into individual site API guides. 

X4 creative units on x6 formats running globally as drivers to the sites. 

Snapshot stats: 

Global campaign. Covered x20 site page takeovers for 24 hours. 

52,000 purchased over the 24 hour period. • 6.8 million page interactions 

Millions of blogged reviews and exposure.