Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Executive Creative Producer
Client: T-Mobile
Strategic & Creative objective:
We want customers to engage with T- Mobile and think that we, our products and services, believes Life’s for Sharing. We want customers to join T-Mobile, choosing above any other network and switching where possible
Content Creation:
TV, Film Content, Live event (with pop star Pink), HTML5 microsite build, interactive video content using 360 degree technology (YellowBird) social media strategy, rich media online (banners, homepage takeovers homepage content), digital outdoor.
Snapshot stats:
Sales increased by 29%
68 Facebook groups, largest with over
4,500 members.
Over 16 million You Tube hits
2nd most subscribed all time in UK
22nd most subscribed all time globally
x1 Cannes Lions Silver winner, x2 creative circles x5
Sharks among some of the awards won.