Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Will Misselbrook
Chief Brand & Creative Officer, LA Galaxy (MLS) / AEG
As Chief Brand & Creative Officer for LA Galaxy and AEG, I lead the full scope of the club’s brand evolution—spanning marketing, creative, content, social, digital, merchandise, design, game presentation, and event programming. I oversee a 50+ person team and serve on the Executive Leadership Team, driving long-term strategy, operational excellence, and revenue growth.
In 2024, I delivered LA Galaxy’s highest-grossing year in a decade—surpassing $25M in new revenue, closing $5M+ in brand partnerships, and launching transformative entertainment initiatives. I founded Galaxy Studios, the club’s in-house content and entertainment division, which produces original IP, fuels ticket sales, and has secured deals with major streaming platforms.
Through disruptive storytelling, I grew the club’s social following by 400% and content engagement by 350%—redefining how sports brands connect with culture. I also created Sounds of the Galaxy, a first-of-its-kind MLS matchday experience merging live music, cinematic visuals, and community storytelling—garnering 20M+ impressions and 8M+ engagements.
A three-time Clio Sports Award winner, I bring a culturally fluent, results-driven approach to modern sports marketing—at the intersection of fandom, entertainment, and innovation.