Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: SVP, Global Head of Creative Content Development
Brief:
Creating global integrated Fashion campaigns to enhance brand awareness through: TV, Film, In-store, On-line and social
Content Creation:
Coach presents the Fall 2014 Collection in Wild Things, filmed on the streets of Dumbo in Brooklyn. TV, Film, Instore content & interactive site content: 26 global Coach e-commerce sites
Borough Bag; TV, Film, Instore content & interactive site content: 26 global Coach e-commerce sites
Coach Fashion Show 2014; V, Film, Instore content & interactive site content: 26 global Coach e-commerce sites
Footwear Launch 2014; TV, Film, Instore content & interactive site content: 26 global Coach e-commerce sites
Billy Reid x Coach Collaboration: In-store, Online integrated campaign: 26 global sites
Horse & Carriage Timelapsed Film: In-Store and Online content
Spring Fashion Campaign 2014; TV, Film, Instore content
Holiday 2013; interactive film and web content
CoachFromAbove: Social campaign: http://coachfromabove.coach.com/
HTML5 and WebGL animation page site integration across x26 high traffic sites.
Snapshot stats:
Global campaigns. Covering x26 sites
Over 100 In-store screens
TV commercials
Millions view on YouTube