Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Executive Creative Content Producer
Product: Soccer Kit for 5 a side
Brief: Reach the key demographic for the launch of the new soccer kit through all digital channels.
Branded Content Creation: Film content (short form), TV commercial, pan European in-store interactive content, microsite, outdoor digital boards, social video content, viral ads, online competition.
Snapshot stats:
Nationwide competition running across 15 major cities
5500 team applicants for one prize
4m YouTube hits/uploads
YouTube viral with Wayne Rooney seeded across 250 sites with over 2.5 million views
Promotional kit launch across every store in Europe.
Increase in sales by 18%
Cannes Lion Winner: Silver