Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Head of Interactive Production
Client: Front Steps Homeless Shelter & BBH
Concept:
Strategically placing homeless individuals around downtown Austin with cards that explain the Homeless Hotspots program. When individuals find themselves in a WiFi dead zone, they contact the person that gave them the card, and the person will find and provide them with a hotspot for the suggested donation for $2 per 15 minutes of service, with all proceeds going to support the Front Steps Shelter.
Execution:
Microsite to track all activity: 13 homeless people in Austin, Texas given cell devices to raise awareness of the issue of homeless-ness at the interactive / tech part of SXSW.
Users were asked to pay $2 to gain access to a 4G network connection for 15 minutes. The homeless participants are kitted out with 4G mifi devices and get to keep the cash they received via a Paypal link.